Podcast

The Power of High Impact Mailers w/Valerie Sklar @Corporate Specialties

Shawn Averett

 

Some things are popular and then they fade out and come back again. High impact mailers are back. For some they are back in style and for others they are new. On the Playmakers Podcast this week we explored the power of high impact mailers and how businesses should start using them to drive sales.

High impact mailers are physical items mailed to a prospect or customer to initiate a conversation or build a relationship. There are different types of mailers and different use cases.

Valerie Sklar, president at Corporate Specialties, is an expert in mailers and has been in the business of working with companies on such initiatives for years.

In this episode of the Playmakers Podcast, Valerie will expound on what mailers are and how companies should start thinking about them.

Links and Resorces Related to This Episode:

State of Sales: Why Enterprise Companies are Losing and How They Can Win

Inbound Sales Has Been Completely Disrupted w/David Cancel @Drift

The Evolution of B2B Selling w/Victor Antonio @Sellinger Group

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