Newsday digs into our evolution of business communications study
As readers of this blog know by now, one of the gems of the sales world is XANT Labs. Led by Ken Krogue and very ably executed by Gabe Larsen and Bryan Perry, Labs regularly publishes outstanding bits of original research that offer stunning insights into the world of business generally, and the science of sales, specifically.
Among these is Labs’ recent study on the evolution of business communications, which you need to read if you want to see where these technologies are headed.
Jamie Herzlich at Newsday took a look at the study and followed up with an interview of our president and founder Ken Krogue. The resulting piece is really solid and serves as a perfect entree to the subject.