XANT Appoints Mick Hollison as New Chief Marketing Officer
PROVO – June 10, 2013 – XANT, the leading provider of cloud-based sales automation technology for inside sales professionals, today announced the appointment of Mick Hollison, former Citrix global vice president of integrated marketing and strategy, as its new CMO. He joined the company on June 3, 2013. XANT recently completed a $35 million Series B round of financing led by U.S. Venture Partners and joined by existing investor Hummer Winblad Venture Partners. In 2012, the company saw a 100 percent sales growth, and 120 percent employee growth. Hollison brings more than 20 years of experience in technology marketing, product management and sales. He spent the last 7 years at Citrix, recently serving as global vice president of integrated marketing and strategy for the $2.6 billion company. He was responsible for integrated product messaging, solutions marketing, and marketing strategy and led the development of pricing, licensing, and packaging across all Citrix product lines. Prior to Citrix, he spent 2 years at Microsoft where he was responsible for the development and delivery of marketing messages targeting business executives. He led a worldwide network of nine executive briefing centers and produced customer events such as the Microsoft CEO Summit. Before joining Microsoft, Hollison spent 13 years with IBM in a variety of executive roles including director of worldwide sales for both WebSphere and Lotus Software. “Mick’s unique blend of marketing, sales and product experience makes him the ideal candidate to propel XANT to greater levels of industry awareness and customer success,” said David Elkington, CEO and founder of XANT. “We are elated to have him join our team as we accelerate our growth in sales automation and predictive analytics – two of the hottest technology segments in the market today.” “XANT is at the forefront of a massive opportunity to change age-old sales methodologies and techniques through the science of big data and predictive analytics,” said Hollison. “I’m delighted to join the team and help ignite new levels of growth in this rapidly emerging market.” To view a brief video about Hollison and XANT click here, or view the video below.
About XANT, Inc.
XANT is the worldwide leader in cloud-based, sales automation and predictive analytics for inside sales professionals. XANT was the first company to combine dialer technology into a customer relationship management tool like salesforce.com. Their PowerDialer for Salesforce 5.0 has been one of the most popular applications on the salesforce.com AppExchange for over five years. The company was recently recognized #9 by Inc. Magazine for employee growth in Utah and #347 of the 500 Fastest Growing Companies on Deloitte’s 2012 Technology Fast 500. The company was also named Service Provider of the Year by the American Association of Inside Sales Professionals (AA-ISP). XANT enterprise customers include ADP, Dell, Gannett Local, Inc., Marketo, ON24, Re/Max Cornerstone, Seagate, Groupon and more. To try the technology, visit www.www.xant.ai.