How Accurate Is Your Sales Data?
Mark Ruthfield, ZoomInfo’s vice president of sales, shared some interesting statistics that show the importance of maintaining accurate sales data at the American Association of Inside Sales Professionals (AA-ISP) Conference in Boston today.
- 30% of people change jobs annually
- 60% of titles change
- 43% of phone numbers change
- 34% of company names change
- 37% of email addresses change
Obviously, the contact information in your database can become outdated and irrelevant in a hurry if you aren’t constantly updating your records.
How do you handle this sales challenge?
Free Cheat Sheet: 12 High Velocity Metrics
Learn the 12 sales metrics that every inside sales team should measure to increase results.