Hiring Journalists for Inbound Marketing
I had an intriguing conversation with Mark Roberge, SVP of Sales & Services at HubSpot, at the SellingPower Sales 2.0 Conference in San Francisco last fall. Keep reading to learn the genius strategy that he shared with me.
Getting on the ski lift at Alta, Utah last weekend I struck up a conversation with the young lady skier. Turns out she is from Ohio and graduated in Journalism but is working at Target since she can’t find a job in her chosen field. I mentioned that at XANT we are hiring a few good journalists. I gave her the company name and email information for her to contact us regarding the position.
Why is a high-growth tech company hiring journalists?
It stems back to my conversation with Mark from HubSpot and to an article written in Forbes.com by our co-founder and president, Ken Krogue “The Death of SEO: The Rise of Social, PR, and Real Content“.
Mark and his counterpart Mike Volpe, CMO at HubSpot, are leading the shift from SEO to a quality content strategy. Mark shared the details of their strategy with me and the starting point of the strategy involves hiring journalists to generate the quality content.
Journalists and Internet Authors are the new SEO. Their engaging, entertaining, educating, quality content is how companies like XANT will win without traditional SEO. Good news for up-and-coming social journalists with a penchant for business.
Thanks Mark for the valuable strategy and insights.
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