Press Release

C9 Accelerates Global Expansion With Strategic Partnerships

Ashley Blanchard

SILICON SLOPES, UT — February 3, 2015 – C9 today announced that global expansion efforts continue to gain momentum with new, multinational customers including McKesson, Verifone and Thompson Reuters, as well as newly signed reseller agreements with 4Growth in Canada and TRED International in Asia Pacific. Both regions represent promising new markets for C9’s Predictive Sales applications and the company will work closely with 4Growth and TRED International to bring the solutions to a new range of customers. Gary Collins, Managing Partner and Co-Founder at 4Growth states: “We’ve looked at a variety of sales effectiveness solutions over the past couple of years and understand why C9 leads in this competitive sector. 4Growth believes in ‘evidence-based’ selling and C9 provides organizations with an insightful application that will help them get better at predicting and winning new and existing customer business.” 4Growth and TRED International will be able to leverage C9’s recently enhanced internationalization capabilities that add multi-lingual and multi-time zone support to C9’s suite of Predictive Sales applications. These applications allow companies to generate more accurate forecasts with fewer resources. C9 supports the complexities of global sales organizations that do business in multiple geographies and languages. Adam Thorp, Managing Director TRED International: “We’re excited to be working with C9 as their predictive sales applications complement our strategic vision and frameworks that define the actions required to help companies achieve profitable growth. We’ve had strong regional interest and C9’s rapidly growing customer base continues to validate the fact that their applications are uniquely suited to transform sales performance and sustainably enable predictive selling and forecasting with agility and innovation.” Sales organizations can now extend C9 to teams who work in markets where the following languages are predominant: French, German and Japanese. C9 also offers bi-lingual support for Canada. Bill Flynn, VP Global Field Operations of C9 is pleased that 4Growth and TRED International are now part of the C9 team: “We have worked with 4Growth and TRED International over the past few months and are impressed by their knowledge and understanding of the sales process, their ability to assist customers in resolving their sales-based issues and their overall business acumen. Our partners’ actionable intelligence and expert guidance are a powerful complement to C9’s technology providing customers with a comprehensive approach to deliver measurable impact on the sales process.”

About 4Growth

4Growth provides sales effectiveness and active management services to help clients overcome obstacles to growth in their businesses. The 4Growth team has a track record of building businesses, nurturing sales organizations and creating high growth and industry-leading profitability. 4Growth has experience in multiple sectors including technology, media, telecom, healthcare, professional and financial services.

About TRED International

TRED International is a specialist sales enablement and revenue performance improvement market-leader that transforms sales performance with agility, innovation and sustainability to deliver targeted growth from the revenue generation ecosystem. TRED was established to enable the ‘Predictive, Intelligent Sales Organization’ – the new generation of sales organization which is more appropriately equipped to function, grow and succeed in today’s hyper competitive and more connected market.

About XANT

XANT offers the industry’s leading sales acceleration platform built on Neuralytics, a predictive and prescriptive self-learning engine that drives revenue growth by delivering an optimized experience for both salesperson and buyer. The platform fuels sales rep performance and provides buyer personalization with breakthrough innovations in predictive sales communications, gamification and hiring. XANT has received numerous accolades for its technology and has been named as one of the fastest growing companies by Inc. XANT enterprise customers include ADP, Microsoft, Groupon and Zenefits.

Media Contact

Margaret Farrell XANT@highwirepr.com (415) 963-4174 x 8