XANT Lead Response Management Platform Named 2011 CODiE Award Finalist

April 19, 2011—Provo, UT—XANT, the leading provider of sales intelligence and lead management solutions for sales and marketing professionals, announced today it has been recognized as a CODiE Award Finalist for 2011 in the Best Marketing/Public Relations Solution category. Other finalists in the category include Adobe Systems and the Dow Jones Company.

The XANT Lead Response Management Platform integrates dozens of software tools into lead management CRM software, including a power dialer, automated workflow management, inbound ACD and call routing, and more. The solution is designed especially for business–to–business (B2B) inside sales professionals wanting next generation sales intelligence technology to increase productivity and create leveraged value.

“We are pleased to have such a diverse range of companies and products as finalists this year,” said Rhianna Collier, Vice President of the SIIA Software Division. “The competition is always tough and it reflects the level of innovation across a wide range of companies in this industry.”

XANT pioneered Lead Response Management (LRM) technology allowing companies to respond immediately and persistently to web–based leads. Backed by research done in collaboration with Dr. James B. Oldroyd, and Kristina McElheran, and recently published in the Harvard Business Review, they studied audits on 2,241 US companies and found average response times of 42 hours. They also found that companies who try to contact a lead within the first hour are 60 times more likely to qualify that lead versus companies waiting 24 hours.

“Sales intelligence—meaning the ability to provide real, actionable data in real time—is becoming one of the most important components for creating long-term sales growth,” states David Elkington, CEO of XANT. “We’ve been recognized in the past, but being chosen again as a finalist for the CODiE Awards is gratifying, and validates the hard work and commitment of our teams.”

About XANT

XANT offers hosted dialer software and lead management technology for Inside Sales departments in B2B companies as well as outbound call centers in the areas of insurance, mortgage, debt consolidation, marketing, online education, non–profit organizations, and more. XANT natively integrates its award-winning dialer solutions into the Salesforce CRM with the award-winning PowerDialer for Salesforce.