Uncategorized

6 Reasons Why Salesforce Users Need Hosted Dialer Technology

Christopher Tuttle

Even though Inside Sales is becoming noticed more and more as a primary method of lead generation and sales, many people are unaware of the potential leverage they can bring to bear to dramatically increase productivity.

Customer Relationship Management (CRM) software has become commonplace in almost every sales department, whether tradition face-to-face, or a remote selling model like inside sales. Salesforce is the leading provider of on-demand CRM software on the planet. I get asked a lot why saleforce.com users should consider on-demand power dialer solutions. Here are 6 reasons:

1- More Revenue: In 2005 a landmark study was done by CSO Insights that showed companies that use CRM software have 17% more revenue.  That is notable, but not overly compelling. Dialers coupled wth CRM software often increase overall revenue by 200%, 300%, or more by significantly increasing dials, contacts, appointments, and talk time, while lowering costs and wasted time.

2- More Dials: Our internal lead generation department department and many of our clients make 300 calls per rep per day.  Most internal lead generation departments in companies we come across fall between 20 and 70 calls a day.  Most outsourced lead generation companies we are familiar with make between 70 and 110 calls a day.

3- More Contacts: By combining immediate response (web-form callback technology) with consistent response (power dialer software) we have documented 700% increases in contacts on the first call and increases from 45% of all leads contacted to 92% of contactable leads contacted.  It becomes obvious that the most basic, but overlooked practice of lead management and sales is just making contact with more leads.  Our research is showing that as much as 45.1% of leads NEVER get contacted at all (see Omniture ’08 Study.)

4- More Appointments: It becomes obvious if you make 300 calls a day versus 40 or 50, you will make a LOT more appointments.  Besides the power dialer for Salesforce technology that is becoming popular as an integrated tool within salesforce.com, immediate response technology that calls a web lead back in 8-10 seconds from a visitor inputting their information on a website shows the odds increasing by 21 times according to the groundbreaking LRM Study by Dr. James Oldroyd of qualifying the lead or setting the first appointment.

5- More Phone Time: While Lead-Gen reps in an inside sales department make a lot more dials, Closers who take the appointments set by Lead-Gen are able to do eight hours of work in two or two and a half hours. This is in the form of talking to a lot more prospects through the entire sales process.  A dialer increases quality time as well as quantity of time.

6- Lower Capital Outlays: Whether it comes in the fact that sales reps can cover three to four times as much ground in the same time, or in the incredible savings in lessened time wasters (see 15 Time Wasters), money and time are saved in large increments by using the power of dialer technology that is now integrated natively within salesforce.com and other CRM solutions.

As you can see, sales is still about numbers.  And while CRM helps salespeople bring order to the sales process, a dialer offers the leverage to dramatically impact the numbers.  That is important, especially in todays economic adventures.

Top 20 Articles on www.KenKrogue.com

  1. What is Inside Sales? Our Definition of Inside Sales – 15,262 Views
  2. Inside Sales Best Practices – 1,445 Views
  3. Inside Sales Tips by Ken Krogue – 923 Views
  4. KPI – Key Performance Indicators – 822 Views
  5. Inside Sales versus Outside Sales – 489 Views
  6. Is Leaving a Voicemail Worthwhile? – 408 Views
  7. 6 Reasons Salesforce Users Need Hosted Dialer Technology – 370 Views
  8. Behind the Cloud – Ken’s Notes – 305 Views
  9. Inside Sales Tips – No Vacations Last Week of the Month – 275 Views
  10. Funny Inside Sales Videos – 247 Views
  11. Demand Generation Tactics and Strategy – 245 Views
  12. Inside Sales Tips – Skip to the Beep – 245 Views
  13. Inside Sales Tips – Interest is The Counterfeit of Need – 220 Views
  14. Inside Sales is Top Method of Lead Generation – 205 Views
  15. Inside Sales Tips – How LinkedIn Gives you 3 Free SEO Backlinks – 189 Views
  16. Inside Sales Training – 179 Views
  17. Marketing B2B 4 Quick Email Tips – 154 Views
  18. Inside Sales Tips – Specialize – 140 Views
  19. Leadscon East Vendors Need to Drink their Own Medicine – 133 Views
  20. What is Lead Response Management – 127 Views

Author: Ken Krogue |
Summary of Ken Krogue’s Forbes articles

Lead Response Management Study

Free Lead Resonse Management Study

Answer the question, “When should companies call Web-generated leads for optimal contact and qualification ratios?”

Receive email updates from the Sales Insider